We often work so hard to win, we don’t often pause to ask why?

Have you asked a customer why they bought from you? 

We don’t always win and when we don’t, we should be asking why we lost.

Sometimes, when you take a step back, you can find that it’s some of the simplest things you do that attribute to your wins. Like taking the time to call someone instead of emailing them.

Similarly, it’s often the simplest of things that can contribute to your losses. Following up too much, not doing your research or bringing value to the interaction.

Whether you had a big win or a major fail this week, take the time to take some stock. Either way, you’ll learn something new for the next time you’re up to bat.