One of Phil Knights motto’s from his book “Shoe Dog“

I’ve been listening to a couple chapters at a time while I get weekend runs in.  Among other great nuggets from one of the most successful companies ever, is this one above.

The relationships he built inside Nike, with his partners, vendors all the way through the manufacturing chain, investors, his runners and the foundations he supported are family.

Trust within his entire ecosystem was paramount to getting through many do or die moments in the companies history.

A great read.

Colin