You often hear “crisis creates opportunity” or don’t waste a good crisis.

Like an iceberg, what you see above the water line is the initial opportunity, and as the first one to put up your hand, as you invest in solving the problem, the chunk under the ice reveals itself as the long term opportunity.

Being the first one on the ship to survey the ice, gives you the opportunity to multiply the size of the impact and reward.

Defeating Average.

Colin