My Story

Colin is the Senior Director, Enablement for North American Sales and Leadership Development at the world’s leading Customer Relationship Management Company, He is a proven sales leader with over 20 years of sales experience including time at Salesforce and Xerox Corporation. Colin completed his business degree in Canada at the University of Alberta. In his spare time, he competes in multi-day, self sustained, adventure races in the world’s most treacherous terrains, including the Sahara Desert, Gobi Desert, Iceland, Grand Canyon, Atacama Desert and, most recently, in Antarctica.

He has a passion for writing, collaborating, learning and empowering his community to go further.





Let me share with you how normalizing failure can lead to high performance.

In 2011, I joined a team of 10 Canadians on an expedition to run across the Sahara Desert – and I was determined I would make it to the finish line. Well….I didn’t. Days before, I had left friends and family back home; excited and nervous about tackling one of the toughest endurance races on earth and now, I was on the edge of an epic failure. This is the exact moment that I pulled out of the race and a picture that both motivates and haunts me till this day.

I didn’t finish this race, but I made a choice that would change the course of my career. What you do with failure is a choice. It can lead you to so much success. It’s what you choose to do with your failure.


I believe visually accepting the crappy set of circumstances, the grind and suffering you are about to endure, will take you halfway to your goal before you even begin. Acceptance to what is.

In 2012 after my failure in the Sahara desert, I signed up for another race in China. 160 miles in the Mongolian desert. Some say this race is twice as hard, running up to 9,000 ft elevation. This time with the support of my business coach and a running coach I put a program together that focused on the mental challenges I would face.

I will share with you how I conquered some of the most challenging terrain on the planet.


In 2016, I joined 60 other runners to take on a 160 mile race in one of the coldest places on earth, Antarctica.

Less than four weeks out from starting my sixth Adventure race I sprained my ankle! Eight months of training potentially down the drain as one of my dream adventures flashed before my eyes. Was I done? Could I recover? After getting over the shock in the moment I limped home to lick my wounds. After an hour of feeling sorry for myself, I got motivated and got in touch with my team to put a plan together.

Let me share with you how I reframed and reset my goal in order to just get to the start line of the race.

Listen to Colin in his latest podcast interviews

The Daily Grind Podcast
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The Learning Leader Show
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